‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
Author Tim Peterson
Tim Peterson
Tim Peterson covers digital media for Advertising Age out of the publication’s San Francisco bureau. He previously reported on social media and ad tech for Adweek and worked as a reporter handling the digital marketing beat at Direct Marketing News.
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last…
How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…
Marketers Grapple With Uncertain Reach of Branded Content on Instagram
Instagram Influencers’ Followers See 70% of Their Branded Posts, Per TheAmplify’s Estimates Brands on Instagram…