Graphic Design’s Next Great Challenge: Branding AI
Pentagram brands an AI processor startup demonstrating its smarts, and without tech tropes. [Image: courtesy…
Author Mark Wilson
Mark Wilson
Mark Wilson is a writer who started Philanthroper.com, a simple way to give back every day. His work has also appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach.
Amazon Just Patented A Drone Skyscraper
And considering recent developments at the company, it’s not as crazy as it sounds. Amazon’s…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
Obama Perfected Political Branding, And Now Trump Is Ruining It
So what’s next? Matt Ipcar, of the digital design agency Blue State Digital, weighs in.…
What Does Helvetica Taste Like? Finally, We Know
The typeface everyone loves–or loves to hate–is now a coffee. Helvetica. It’s the most famous…
Can A Font Be A Whole Brand? YouTube Thinks So
With the launch of YouTube TV, Google wanted to make a statement. And it made…
What It Means To “Google” Something Just Changed Forever
Google doesn’t want to just answer questions anymore. It wants to guess the question before…
Why We Should All Wear The World’s Most Visible Color
Pedestrian or cyclist, it’s the world’s most visible hue. Thousands of pedestrians and bike riders…
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…