How AI helps Kraft Heinz craft better content
Why Kraft Heinz Head Of Data Loves AI-Driven Analytics Kraft Heinz has a new approach…
Author Laurie Sullivan
Laurie Sullivan
Laurie Sullivan is a writer and editor for MediaPost.
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark…
Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
Facebook Updates Lookalike Audiences, Launches Value Optimization
Facebook released two new tools Monday to help marketers identify the consumers most likely to…
Gen Zers Are Savvy Ad Blockers
Those born during the Gen Z generation like the freedom to explore their interests –…
How voice is changing search engine marketing
Marketers Search For Campaign Data From Virtual Assistants Google bridges its virtual assistant Home with…
45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web…
Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the…