The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly…
Author knowledge@wharton
Leading in Our Uncertain Times: Be Real — Not a Hero
We are living in an era of “pervasive uncertainty,” and leaders need to adopt a…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
How Viacom Sparked Its Digital and Cultural Transformation
In the revised and updated edition of their book Leading Successful Change: 8 Keys to Making…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…