Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Author knowledge@wharton
‘Making Money Moral’: How New Collaborations Are Changing Capitalism
In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors…
Pull, Don’t Push: Designing Effective Feedback Systems
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
Which Companies Are Winning in China?
When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon…
How Institutional Reforms Can Power Startups
Startups can benefit from institutional reforms that lower barriers to formation and growth, increase avenues…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
What Will Persuade People to Take a Vaccine?
Vaccines are a powerful weapon in the fight against disease, but only if they are…