How Firms Can Overcome the ‘Paradox of Preparedness’
When the timing of a looming threat is uncertain, it’s hard for business leaders to…
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Will Lush’s Decision to Deactivate Social Media Pay Off?
Shutting down social media accounts is a risky move for any retailer, especially one that…
Doing Capitalism Differently — One Backpack at a Time
Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table…
The Breakup of GE and J&J: The End of the Conglomerate?
Breaking up isn’t hard to do in a bullish market. General Electric’s announcement last week that…
Driverless Deliveries: How Close Are We?
In the race for retail customers, Walmart is closing in fast on the middle mile.…
Curbing Clutter: Why Do We Hold On to Things We Never Use?
If you took a quick glance around your home, you’d probably find items you’ve purchased…
How to Harness the Power of Belonging
The Behavior Change For Good Initiative (BCFG) at Penn has launched a new virtual interview series titled Authors@BCFG.…
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…