Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Author knowledge@wharton
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Going Cashless: What Can We Learn from Sweden’s Experience?
Sweden is regarded as the poster child of cashless countries and is expected to become…
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you…
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Can 40 Seconds of Compassion Make a Difference in Health Care?
Stephen Trzeciak, a critical care doctor at Cooper University Health Care in Camden, N.J., has worked long…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…