Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Author Kimberlee Morrison
Kimberlee Morrison
Freelance writer and editor with more than a decade of experience and topical expertise in business, technology, entrepreneurship and social media.
Which Real-World Issues Are Twitter Users Discussing? (Study)
Terrorism, racism, climate change, human rights, HIV/AIDS, pollution, disease, poverty, equality and discrimination made up…
Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point…
Is Personalization the New Buzz for 2017? (Infographic)
On social media, there are core metrics marketers are well aware of, from simple clicks…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
Why social media users unfollow brands
Too Many Promotional Brand Posts Drive Users Away (Report) Without an audience, a business’ social…
Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…