6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
Author Kent Lewis
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…