There is something marketing managers seem to forget about the internet: it was made for…
Author John Quelch
Susan Fournier is Questrom Professor of Management and Senior Associate Dean at Boston University.
John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and holds a joint appointment at Harvard School of Public Health as a professor in health policy and management.
Bob Rietveld is the cofounder of Oxyme, a Netherlands-based marketing analytics firm specializing in social listening.