Author Bob Rietveld

Susan Fournier

Susan Fournier is Questrom Professor of Management and Senior Associate Dean at Boston University.

John Quelch

John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and holds a joint appointment at Harvard School of Public Health as a professor in health policy and management.

Bob Rietveld

Bob Rietveld is the cofounder of Oxyme, a Netherlands-based marketing analytics firm specializing in social listening.