How to brand fintech in the volatile Gamestop era
There’s a new acronym being used in investing circles: BANG. It stands for Blackberry, AMC,…
Author Jeff Beer
Jeff Beer
Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine. He lives in Toronto.
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
Top 5 ads that could persuade your pro-Trump uncle to vote Democrat
From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and…
Exclusive: Patagonia’s new CEO talks about the future of the beloved brand
Patagonia has named Ryan Gellert, its Amsterdam-based managing director of Europe, Middle East, and Africa…