Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them
Kraft-Heinz, KFC, Under Armour, Netflix, Prada, and many more brands are stepping up their public…
Author Jeff Beer
Jeff Beer
Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine. He lives in Toronto.
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’
At first it was charming, but the many branded tie-ins to the Netflix hit are…
The Jeff Goldblum guide to getting someone’s attention
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How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…