Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Author Jeff Beer
Jeff Beer
Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine. He lives in Toronto.
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…
Bud Light Goes Full Willy Wonka With Golden Cans And Super Bowl Tickets For Life
No word on boozy Oompa Loompas, but it gives football fans a dream contest of…