
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Jeff Beer is a staff editor and writer with Co.Create. He's a former staffer at Advertising Age, Creativity and Canadian Business magazine. He lives in Toronto.
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and…
Patagonia has named Ryan Gellert, its Amsterdam-based managing director of Europe, Middle East, and Africa…
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
The biggest ads from the biggest brands in big TV moments used to be dominated…
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…