The Wheels on the Social Shopping Cart Will Finally Start Moving
In 2019, social properties finally started making measurable gains in social commerce. Instagram led the…
Author eMarketer
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
An interesting irony of today’s retail landscape is that brands have never been more and…
Mozilla CMO Jascha Kaykas-Wolff on the Merits of Agile Marketing
Jascha Kaykas-Wolff, CMO of Mozilla, thinks some marketers struggle with communicating priorities to the rest…
The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
Why Some People Say ‘No’ to Ads (and How to Change That)
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
Marketers to Boost Influencer Budgets in 2017
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…