
From 7-Eleven to Canada Goose, stores are going to get more awesome in 2023
To keep customers coming back, stores have to do more than provide Instagrammable moments. If…
Elizabeth Segran is senior staff writer at Fast Company, whose work has appeared in a range of publications including The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, The Chronicle of Higher Education and Salon. Her book, The Rocket Years, was published in 2020 by Harper Books. She received her Ph.D. from the University of California, Berkeley in the field of South and Southeast Asian Studies with a Designated Emphasis in Women, Gender and Sexuality. She is an expert on India, having devoted a decade to studying its history, literature, culture and gender dynamics.
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The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…