Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Author Elizabeth Segran
Elizabeth Segran
Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts. Her work has been published in The Atlantic, The New Republic, Foreign Policy, Foreign Affairs and The Nation.
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New Balance is watching you
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Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
Three Weird Customer Insights That Led To Kick-Ass Products
Nailing the right product is hard. Sometimes you have to think outside the box to…