The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Monthly Archives: April, 2022
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Are Typefaces Gendered? Ariel Brandolini’s nON-bINary fONt is Not
As the creative world strives for inclusivity, it only makes sense for typography to follow…
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
PETER WEINGARD
Global Head of Brand at Wipro CMO COUNCIL: What is triggering the renaissance of audio…
What is the metaverse—and what does it mean for business?
No official definition yet exists for the metaverse, but companies can’t afford to wait until…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
A TECHative, Creative Visionary !
He is a man of many parts and wears multiple hats very comfortably- artist, techpreneur, corporate…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…