The next frontier in branding? Logos you can see from space
Rooftop solar panels are giving companies like Tesla, Target, and Disney a way to supersize…
Monthly Archives: April, 2022
The $682 billion home decor industry has a surprising new player: Disney
Disney Home is launching with rugs, wallpaper, and sculptures, but it has much bigger plans…
Meta to open first physical retail shop for virtual reality products
Social media brand Meta, formerly the Facebook Company, is opening its first permanent Meta Store for…
How Big Companies Can Cultivate Intrapreneurs
The following article was written by Scott Snyder, a senior fellow at Wharton’s Mack Institute…
Brand Snippets by Prof. Anand
Beyond Laptop Marketing – https://youtu.be/NTc3w1VjnNs Market Pyramid – https://youtu.be/xgr4m5kRlbU Marketing Funnel – https://youtu.be/7ucCxj_0-1o Anand Narasimha…
What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in…
Retailers: The Time is Now for Enhanced Social Advertising
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on…
Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…