Mood mismatch between TV shows and ads may hurt advertisers: study
We’ve all been there: watching a TV show that reaches a quiet, dramatic moment, only…
Yearly Archives: 2015
Organic Hashtags and Branded Content
As large and small brands alike fight for domination of social media applications such as…
How Google and Facebook are changing Television Advertising
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on…
Hermès CEO: Heritage brands must adapt to remain relevant
FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing…
How Facebook Unified Its Brand
BEN BARRY ILLUMINATES HOW FACEBOOK GOT ITS BRAND ACT TOGETHER—SOMETHING OTHER COMPANIES COULD LEARN FROM.…
Yale on Sustainability: A New Marketing Strategy for Chevy Volt
In brandchannel’s series with the Yale School of Management, Yale Center for Business and the…
How can fashion brands leverage shopping tourism?
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers…
Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself
Social networks have become an uphill battle for marketers. They’re literally addictive to consumers, who…
The Most Memorable Ad Campaigns Share These 3 Elements
It takes more than a simple creative burst to cut through the clutter of meme…
The Most Mentioned B2B Brands Online
IBM is the most mentioned B2B brand online globally, according to a recent report from…