The Magic of a Catalyst; An Influence that is Contagious


Jonah Berger is a Wharton School professor and internationally bestselling author of Magic WordsContagiousInvisible Influence, and The Catalyst.

Dr Jonah Berger

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Jonah’s research deep dives into what influences people to act , make decisions and how can we use language to communicate more effectively. 

He has published multiple articles in top-tier academic journals and magazines including The New York Times and Harvard Business Review. Jonah has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah’s new book ‘ Magic Words ‘ shows you the way to use words and language that motivate, influence and impact. It’s about ‘ What to Say To Get Your Way ‘.

BrandKnew, published by branding agency ISD Global, engaged in a happy confluence of minds and collision of thoughts with Jonah and what followed was inspiring and uplifting. Watch Jonahwalk the torque with Suresh Dinakaran, Managing Editor, BrandKnew here..

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD GlobalManaging Editor of BrandKnew and FounderWeeklileaks. Feedback welcome at

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