Advertising May 1, 2021 0 ‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
Advertising June 8, 2020 0 WFA unveils world’s first guide on data ethics for brands The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
Branding April 13, 2020 0 Big brands put current campaigns on ice to generate new virus-related content New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
Advertising September 26, 2019 0 Forget ads, use experiences, says Mastercard CMO Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
Advertising August 20, 2018 0 Blockchain buzz among advertisers starts to fizzle Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…