Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Browsing: Weight Watchers
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…