As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
Browsing: Visa
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
Culture, code and creativity, the three Cs of generating great ideas
If the true meaning of an ‘idea’ is a thought, conception or notion, then every…
45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…
How Sponsored Content Is Becoming King in a Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…