The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
Browsing: Values
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
8 Principles For Humanistic Leadership
Real leadership is value-driven, based on principles such as humility, accountability, positivity, and love. Here…
TECHNOLOGY‘Robots Will Curate Our Best Futures’
Renowned New York-based futurist Faith Popcorn was in South Africa recently when she also spoke…
Jane Chen: Be Courageous Because You Will Fail
The CEO of Embrace Innovations explains the most important skill for a successful entrepreneur. Jane…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
The Three-Hour Brand Sprint
GV’s Simple Recipe For Getting Started On Your Brand Warning: This is a post about branding,…
Richard Branson: My Top 10 Quotes on Branding
We knew very little about marketing or branding when we started Virgin Records, back in…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…