ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
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Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
Rhone’s Nate Checketts: DTC is a misnomer
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
The Under Armour ArmourBox: Subscription Gear Handpicked by an AI
Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.…
We Went Inside Adidas’s Top Secret Design Lab
Inside the company’s new Brooklyn lab, the products of the future are taking shape. A…