On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
Browsing: Under Armour
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
Rhone’s Nate Checketts: DTC is a misnomer
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
The Under Armour ArmourBox: Subscription Gear Handpicked by an AI
Under Armour has quietly introduced its first subscription service: ArmourBox, which it’s featuring on its homepage.…
We Went Inside Adidas’s Top Secret Design Lab
Inside the company’s new Brooklyn lab, the products of the future are taking shape. A…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…