What Airbnb Understands About Customers’ “Jobs to Be Done”
On a recent business trip to London, I surprised the conference organizers by turning down…
Browsing: Uber
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she…
The year of the re-brand
Amy Jackson (pictured) looks at how companies are refreshing their brands. It seems after so many…
Design In The Age Of The App Icon
The icon is an unlikely focal point for the new science of human-computer interaction. Last…
In Blow to Crafty Brand Odes, Instagram Adopts Minimalist New Logo
In a blow to countless Etsy makers who’ve made a cottage industry out of…
Why The iPhone was the perfect product
EVERYTHING AS A SERVICE Last month Benedict Evans observed that The Best is the Last: A…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…