It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
Browsing: Uber
Unusual innovations for unusual times
While the world came screeching to a standstill and most businesses panicked, a few businesses…
The committed innovator: A discussion with investor Kevin O’Leary
The star of entrepreneur competition Shark Tank explains where he sees innovation opportunities in the post-COVID-19 era.…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Tech giants poised to weather coronavirus storm better than most
Major tech companies are seeing demand skyrocket during the pandemic, positioning an already powerful industry…
Innovating from necessity: The business-building imperative in the current crisis
The coronavirus crisis is a world-changing event. Here are early solutions and concrete steps leaders…
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…