Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
Browsing: Uber
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
This privacy ring is like an Incognito Mode for real life
Imagine this: You’re marching toward a protest when a police van rolls up. There are…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
4 BEST PANDEMIC PARODY ADS OF 2020
From sad piano chords to empty shelves, these filmmakers skewered all the coronavirus ad cliches…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…