OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Browsing: Uber
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…
Uber radically redesigns its app to remind you that Uber Eats exists
In Uber’s latest move to inch toward profitability, it’s trying to convince people who use…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
WHY MORE BRANDS ARE DITCHING THE CMO POSITION
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…