General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Browsing: Tropicana
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
9 Huge Branding Fails From Your Favorite Companies
Branding can be a delicate beast. On one hand, it makes up a large core…