TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
Browsing: Television Advertising
Feature: how Vinomofo got its mojo
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…
Streaming will change how TV advertising works
Roku’s CEO tells us why he thinks he can beat Google in the battle for…
Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…