Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
Browsing: Sustainability
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
Responsible product management: The critical tech challenge
Prioritizing privacy, sustainability, and inclusion will soon be essential to successful tech development. For product…
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights…
Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
The power of digital packaging
As the debate around sustainability becomes ever more urgent, packaging is one area where brands…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
COCA-COLA’S NEW GLOBAL DESIGN CHIEF ON PLANS FOR THE FUTURE AND HIS FAVORITE DESIGNS OF COKE’S PAST
Coca-Cola Co. has named Restaurant Brands International VP-Global Head of Design Rapha Abreu its new…