Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good. From “shared value” to “brand purpose”…
Browsing: Sustainability
The Sustainability Imperative: why brands need to care about climate change
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the…
A First Look at Nike’s Gear for the Tokyo Olympics
The apparel and shoes for Team USA were designed for peak performance—ecologically and athletically. Ever…
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
How to read body language: Examples from around the world
If you want to make a great first impression no matter where you are, learning…
Ekoa: The Wonder Material That Could Help Save the Rainforests
Merely slowing our rate of deforestation won’t cut it if humanity is going to make…
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line. Corporate social responsibility…
Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Atlanta: An Airport Case Study in Trying to Manage Plastic Waste
Airlines are big perpetrators of plastic pollution in the aviation industry, but airports are part…
f You Want Your Marketing Campaign To Succeed, Choose Your Words Carefully
Word choice is a crucial component of any marketing strategy. In the realm of clean…