Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Browsing: Sustainability
The power of digital packaging
As the debate around sustainability becomes ever more urgent, packaging is one area where brands…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
COCA-COLA’S NEW GLOBAL DESIGN CHIEF ON PLANS FOR THE FUTURE AND HIS FAVORITE DESIGNS OF COKE’S PAST
Coca-Cola Co. has named Restaurant Brands International VP-Global Head of Design Rapha Abreu its new…
Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it…
Are 15-minute cities the future?
The concept of the 15-minute city is slowly gaining traction across the globe as policy…
Ikea pioneered cheap, disposable furniture. Now it’s discouraging it
Some of the company’s most iconic products will now have disassembly instructions. You assemble every…
These are the world’s most sustainable fonts
Formafantasma’s new website uses Arial and Times New Roman in an effort to be more…
Activate purpose to create shared identity
Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…
H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet
The world is drowning in clothes. While curbside recycling programs have existed for half a century,…