How to Design a Successful Crowdsourcing Contest
Providing regular updates to competitors during innovation contests yields better solutions faster. In 2009, the…
Browsing: Stanford Graduate School of Business
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
Sara Blakely: Start Small, Think Big, Scale Fast
The CEO of Spanx explains how her hyper-observant focus led to overhauling the undergarments industry.…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…
Four Ways Work Will Change in the Future
At a Stanford symposium, experts discuss shifting education expectations, technology’s impact, and new worker demands.…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
Jane Chen: Be Courageous Because You Will Fail
The CEO of Embrace Innovations explains the most important skill for a successful entrepreneur. Jane…
The Internet of Changing Things
How the spread of computerized gizmos is shifting business models big and small. Despite the…
Marc Andreessen: “Take the Ego out of Ideas”
The venture capitalist explores how to shape an innovative mindset. When Marc Andreessen wants to…
A Hidden Downside to Online Marketing
Beware the Little-Known “Spillover” Effect of Online Ads Advertising can increase sales for a company,…