Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…

‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…

BBDO partnered with Google to create more effective video content amid changing media landscape The…

Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…

Top brands are experimenting with NFTs to add another dimension to their businesses. But they…

A project to assist small Mexican shops with branding and management quickly boosted their sales.…

Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…

If you think this confluence between celebrity and brand can’t be copied, you’re right. But…

The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…

Montrose, Jefferson Starship, Wu-Tang Clan and more From the time I was old enough to…