Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
Browsing: Social Media
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population,…
5 Free Ways to Build Your Personal Brand on LinkedIn
Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?…
Snapchat’s subtle secrets to success
What exactly is so great about Snapchat? By now, you’ve probably heard of Snapchat. It’s…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…