What You Need to Know About the Culturally Conscious Consumer
The times have changed, as have buyers Among the many things I’ve learned from Britney…
Browsing: Segmentation
Who is tomorrow’s marketer?
The marketing skillset is changing rapidly; by prioritising upskilling, soft skills and implementing continuous learning,…
Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it’s natural to wonder whether email…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Segmentation is key to engaging your audience
3 social audiences you should target When considering social media engagement, it helps to think…