Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Browsing: Segmentation
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
Segmentation is key to engaging your audience
3 social audiences you should target When considering social media engagement, it helps to think…