Advertising August 15, 2020 0 Kamala Harris And Advertising. Not. Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
Branding July 4, 2020 0 How to Create Brand Names That Stick Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Marketing November 19, 2018 0 How Universities Make Cities Great It’s not just about education. When thinking about how to revive economically lagging regions, especially…
Marketing August 20, 2018 0 Amid the Fantasy, Comic-Con Tackles the Real World In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
Design January 21, 2018 0 What Went Wrong In Hawaii, Human Error? Nope, Bad Design The author and eminent design researcher Don Norman examines how poorly designed software spread panic…