Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Browsing: Recession
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Startups Are Finding the Sweet Spot in a Downturn
It’s counter-intuitive for people to start new businesses in an economic downturn, but startups are…
The strongest strategy is collective
To be able to sit and ponder, to focus and compose words and thoughts on…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Three Notable Differences in Digital Advertising Between the Last Recession and Now
The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…