Beware of the unnamed, ill-advised “pivot.”
Back in the heyday of personal computers Compaq was a big, big deal. In 1981…
Browsing: Rebrand
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
Bitcoin’s success shows that brands aren’t made, they’re born
Bitcoin has been in the news again this week, its value having jumped 72% this…
NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?
Even SpaceX is a massive fan. NASA astronauts safely returned to Earth this past weekend,…
PAPER COMPANY STAMPED REBRAND WITH HUMOR, COMMITMENT TO CUSTOMERS
Empowering employees, says Case Paper’s CMO, helps company to exceed consumer expectations In his 20s,…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…