Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go…
Browsing: Rational
Advertising in the Age of Distraction
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to…
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…