Proving Marketing to Execs (Part 2): Marketing’s Language Problem
Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…
Browsing: Radio Advertising
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the…
Pandemic Pivot: How Warby Parker Stayed Focused
Warby Parker co-founder and co-CEO David Gilboa described the onslaught of the COVID-19 pandemic as…
Who Is Shaping the Future of Autos – Tech Firms or Automakers?
Technology firms are the drivers of disruption across industries, but things will play out differently…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
Researchers Created the Whitest White Paint Ever
If you’ve ever redone a room in your house and gone to the hardware store…
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast]
Marketing has always been a blend of art and science. That may be why Loni Stark creates…
COCA-COLA’S NEW GLOBAL DESIGN CHIEF ON PLANS FOR THE FUTURE AND HIS FAVORITE DESIGNS OF COKE’S PAST
Coca-Cola Co. has named Restaurant Brands International VP-Global Head of Design Rapha Abreu its new…
Why Canada Took the Top Spot on This Year’s ‘Best Countries’ List
Canada is the apparent envy of the world, earning the top spot on the U.S. News…
This tech makes perishable food last months without a fridge
In the U.S., households throw out around 30 million tons of food each year—nearly twice…