Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Browsing: Programmatic Advertising
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
When it comes to programmatic, location matters
Advertising’s Moral Struggle: Is Online Reach Worth the Hurt? Advertising on the internet has never…
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…