OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Browsing: Programmatic Advertising
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that…
The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
A lack of understanding is downright dangerous – how AI is transforming advertising
AI is a buzzword that we’ve heard about a lot and rightly so. It has…
How brands can tackle the fake news threat
Brands worried about the prospect of their ads appearing on fake news sites may need…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…