
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
Back in college or at some point in your career, you learned about the 4Ps of…
Readers respond to a Co.Design story asking: What role do designers play in an industry ruled by…
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Airbnb’s VP of Design on how to establish creative partnerships inside of a large company.…
You have spent countless hours and thousands of dollars dressing up your product. It has…
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
At NASA, one of the world’s leading space associations, social media marketing and rocket science…
Not every marketing plan is a good marketing plan. There are certain qualities it needs…