The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
Browsing: Product
“Design Is Inherently An Unethical Industry”
Readers respond to a Co.Design story asking: What role do designers play in an industry ruled by…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Alex Schleifer: Designing the Perfect In-House Partnerships
Airbnb’s VP of Design on how to establish creative partnerships inside of a large company.…
How to Dress Up Your Product With Naked Marketing
You have spent countless hours and thousands of dollars dressing up your product. It has…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
The Rocket Science of Social Media Marketing
At NASA, one of the world’s leading space associations, social media marketing and rocket science…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…