How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Browsing: Print
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
Engagement over Revenue
Engagement over revenue: How The New York Times has reoriented its events internationally Facing the…
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
Healthcare Marketers’ Secret Weapon: The Phone [Infographic]
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…