Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
Browsing: Pokemon Go
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
7 Trends That Augur The Future Of Urban Design
From autonomous vehicles to algorithmic design, the new forces shaping urban design are poised to…
Socialization will make VR mainstream
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
Most AR Stinks–Except This Crazy Sudoku Solver
Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…