Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Browsing: Pokemon Go
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
7 Trends That Augur The Future Of Urban Design
From autonomous vehicles to algorithmic design, the new forces shaping urban design are poised to…
Socialization will make VR mainstream
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
Most AR Stinks–Except This Crazy Sudoku Solver
Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…