
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
An executive guide to the technology and market drivers behind the hype in AR, VR,…
From autonomous vehicles to algorithmic design, the new forces shaping urban design are poised to…
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Every so often, new and shiny marketing objects come along and become the subject of…
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…