‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Browsing: Personalisation
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
How to build a data architecture to drive innovation—today and tomorrow
Over the past several years, organizations have had to move quickly to deploy new data technologies…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…