How to build a data architecture to drive innovation—today and tomorrow
Over the past several years, organizations have had to move quickly to deploy new data technologies…
Browsing: Personalisation
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but…
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…