Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
Browsing: Omnichannel
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
What Brands Can Learn From Today’s Experience-Based Businesses
What Companies Can Learn From Today’s Experience-Based Businesses Today we live in an experience-driven economy…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
A tale of 3 e-commerce titans
As Amazon’s RFP for a second North American headquarters dominates global headlines, it’s important to…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
Visual search products like Google Lens could revolutionize online shopping
Google announced new badges in its image search in August, just a day after Pinterest updated its…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…