How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
Browsing: Nike
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
The World’s Most Recognizable Logos, Redesigned As Fonts
Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate…
What makes a brand iconic?
The Secrets of Staying Power Show almost anyone in the world a laptop with a…
Unbranding Is Dumb
Brand-free branding is the latest marketing trend, but it ignores the qualities that makes companies…
With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops
Though sneaker brands have long championed the art of “unboxing” — posting videos on social…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
Kobe Bryant, Kevin Hart and Simone Biles run to make the world go around in Nike’s ‘Choose Go’ film
Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band…