To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Browsing: New York
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
Here’s a brilliant idea for what to do with all of those empty malls
The Marketplace Mall in Rochester, New York, had lost its main anchors. The plus-sign-shaped structure…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
12 clever designs for the painfully tiny apartments of the future
One way to curb our environmental footprint is to downsize our homes. Muji’s new designs…
The best Olympic logos of all time, according to design experts
The real Olympic blood sport? Debating the official logos. This year’s Olympics have a confusing…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
How Different States Utilize their Market Advantage
The economic prosperity of different states in the United States was not inherited but created.…