Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
Browsing: New York
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
As office buildings empty out, here’s one creative use for all of that space
Offices around the U.S. are sitting empty, as the pandemic has forced many employees to…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
The Workplace of the Future
Last week, we asked our Twitter followers how they felt about working from home. 33 percent said…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
Two Designers Start a No-Judgment Conversation about Mental Health, Creativity, and Work
Designers Dani Balenson and Indhira Rojas interviewed each other about redefining the language of mental…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…