How to become an agency change-maker
Tiny Rebellions: Make Change Before It Makes You Swinging London never saw it coming. In…
Browsing: Narrative
How To Design Powerful Narratives On Mobile
Want to build a website or PWA that attracts a large audience and then converts…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
Generating memorable brand experiences: 11 powerful hacks
Industry leaders tell Sérgio Brodsky how to make a mark in a target audience’s mind.…
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…