Automated Creative + Durex
Discover how Brandwatch insights helped Automated Creative and Reckitt smash campaign performance records. Durex wanted to…
Browsing: Modern Marketing
4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…
Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
Food trends driven by ‘collective convergence’—why that matters
Quick-service restaurants that brand by smell, food promotions in the metaverse, packaging you can eat,…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…