Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
Browsing: Mixed Reality
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
For once, Microsoft got the jump on Google and Apple with HoloLens — will it last?
Above: Microsoft Hololens in action Mixed reality (MR) is a new computing platform that‘s…
Five Reasons to Hold Off on Virtual Reality Marketing
Much is being said about all the fresh, creative ways marketers can use virtual reality…