Why marketing is critical for health care plans
This post is sponsored by LexisNexis Risk Solutions. With the rise of increased data and…
Browsing: Millennials
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…
Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
The Problem With Email Newsletters
When we decided we wanted to start a new publication for teenage girls, and we…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
The Muhammad Ali approach to branding
Not only did Muhammad Ali know a thing or two about boxing, he was a…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…