Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Browsing: Media Strategy
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
7 Digital PR and Earned Media Strategies that Give Your SEO a Boost
Business Growth and SEO The pandemic struck. Shutdown orders were issued. We all had to…
How to Perform a Social Media Competitive Analysis
In social media, a little spying on your competitors can go a long way. A…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
How brands can address the coming paradigm shift
Lockdowns have lasted longer than the 66 days research suggests it takes to form a…
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
Back to the Content Future
How the ad industry forgot one of its core principles, and why it’s time for…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…