How to Perform a Social Media Competitive Analysis
In social media, a little spying on your competitors can go a long way. A…
Browsing: Media Strategy
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
How brands can address the coming paradigm shift
Lockdowns have lasted longer than the 66 days research suggests it takes to form a…
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…
Back to the Content Future
How the ad industry forgot one of its core principles, and why it’s time for…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…