Digital & Social March 12, 2022 0 Ad tech comes under the microscope as marketers evolve their media mix Marketers are attempting to take back control of their online advertising operations facing growing challenges,…
Branding December 12, 2021 0 ‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Branding September 15, 2021 0 Brand strength or margin? Both! In times of uncertainty, strong brands are more important than ever. But how do you…
Marketing January 26, 2019 0 How Marketers Are Altering Their TV Attribution Strategies The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…