‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Browsing: Media Buyers
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…
Advertisers still hesitant on programmatic TV
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool Video buyers…